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Nature is written in rivers and mountains, books are written in words - both deserve a second life.
Born in the Westfjords of Iceland, Fjordic was inspired by a love of nature and a commitment to sustainability. Globally, hundreds of millions of books are thrown away annually - pages filled with stories, history, and beauty.From this, an idea was born: to upcycle damaged or discarded books and give their pages a second life as unique, eco-friendly works of art.
The sustainable choice for art prints
Many art prints rely on newly manufactured paper and cartridge inks, giving them a far greater environmental impact than they appear. From tree harvesting to global shipping, each stage adds to the carbon footprint of a traditional print.Fjordic takes a different approach. Our Originals are printed on rescued vintage book pages, while our Archive Editions pair each design with a carefully selected dictionary page and are produced on EU Ecolabel paper using eco-friendly Epson EcoTank inks. By prioritizing reuse wherever possible and choosing responsible materials when new materials are required, we aim to reduce waste without compromising on quality or beauty.
Art prints made from vintage book pages
The following Fjordic Originals are currently available. Each illustration is printed directly onto an authentic page salvaged from a discarded book, using eco-friendly inks. Rather than simply serving as a background, the original typography becomes an integral part of the artwork. No two prints, even of the same design, are exactly alike; the page used will vary from the one shown.All pages used are over 50 years old, and some are more than 100 years old. They proudly show the character and imperfections of their time, giving each piece authentic vintage charm. Fjordic Originals are priced at 5,900 kr. each.Each Original is also available as an Archive Edition. These editions pair each illustration with a reproduction of a carefully selected dictionary page featuring the Icelandic word for its subject, preserving a connection to the book that inspired it. Printed with eco-friendly inks on premium, eco-labelled 160 gsm paper, each edition has a warm, natural tone reminiscent of the original vintage pages. Archive Editions are priced at 3,500 kr. each.Please note that frames and mats are not included.
Who are we?
Fjordic is a tiny print studio run by biologists Jonathan and Sigurlaug, formally established in 2025, but our story began a few years earlier. During the covid pandemic, we left behind “big city life” in Reykjavík with our then one-year-old daughter to spend a year in the Westfjords town of Bolungarvík. We were welcomed instantly by the warm local community and simultaneously stunned by the landscape around us - impossibly steep mountains on every side and humpback whales breaching in the fjord outside our bedroom windows.After settling in, we began noticing small but meaningful examples of how community and sustainability shape daily life. One of them was an initiative called Nytjagámur, which invited residents to leave unwanted items for others to reclaim. As newcomers eager to decorate our own bare walls, we found ourselves drawn to the worn-out books left behind. What if they could become something more?What began as a simple way to upcycle forgotten pages into art for our home eventually grew into something greater. A few years after returning to Reykjavík, we wondered whether others might enjoy these prints as much as we did - and that question became the spark that led to Fjordic. Our mission is to breathe new life into existing materials, reduce waste wherever possible, and create art that’s as kind to our planet as it is beautiful on your wall.
How to order
If you'd like to purchase a Fjordic print or have any questions, simply fill out the contact form here. We'll get back to you as soon as possible, usually within one business day.Both Fjordic Originals and Archive Editions can be ordered directly from us. A selection of our artwork is also available at the following retailers in Reykjavík:Fjordic Originals
• Elding Whale Watching Centre, Ægisgarður 5c, 101 ReykjavíkArchive Editions
• Whales of Iceland, Fiskislóð 23-25, 101 Reykjavík
• Remember Reykjavík, Laugavegur 32, 101 Reykjavík
• Mamma Reykjavík, Laugavegur 35, 101 ReykjavíkPlease note that the selection may vary between retailers. If you're looking for a particular design, feel free to contact us!We look forward to hearing from you!